Long explanations, when the subject earns one

Each piece answers one question properly and all the way through. No listicles, and no predictions about what happens in five years.

4 articles on Business

A single-page document carrying six tiles: a target, a shopping basket, a key, a person, a shield and a rising bar chart. Below the rule, and outside the page altogether, sit tiles that are crossed out or left blank. Six answers fit on one page, and the rest has been left off on purpose.

Article · Business

An AI strategy ends up in a contract

Almost every organisation writing an AI strategy will buy rather than build, and pretending otherwise is what makes the document useless. Six questions, one filled-in example, and the part that European buyers have to settle before they sign.

10 September 202615 min

An enormous column of investment whose top runs off the top of the picture, and beside it a far shorter column of measured results.

Article · Business

Is there an AI bubble

Four companies will invest 760 billion dollars this year. Meanwhile most companies get no measurable effect on their results. Both can be true.

6 August 20265 min

Five stacked layers from electricity to business, and an arrow showing that value accumulates from the bottom up.

Article · Business

The AI ecosystem: from electricity to the customer's benefit

The whole chain in one piece: where the electricity comes from, what happens in a data centre, how a model is trained, and where the money finally ends up.

4 August 202614 min

One tall column for the one-off cost of training, and beside it an endless row of small columns for the use that is paid for every single time.

Article · Business

Why the cost of AI catches people out

Training is a separate investment. Running it is paid for every single time.

4 August 20263 min